Are you familiar with Google My Business?
If not, you should be. It’s a directory of local businesses created and operated by the Google search engine. Google’s business listings first emerged in 2004 under the name “Google Local”. Over the years it has evolved from Google Local, to Google Maps, to Google Places, to Google+ Local and now Google My Business .
Because Google My Business is so heavily integrated into Google Search, Google Maps, and even Google Adwords, it is now one of the most powerful and valuable Google services for a business owner. Every business should have a Google My Business profile. If you’re a local business, it’s all the more critical.